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you don't need to be able to write full-blown code in HTML, but you DO need to be able to make changes to your site, load scripts, and handle several other minor administrative details.HTML basics are very easy to learn. Once you get a handle on this language, you'll be in a much better position to save time and money when it comes to keeping your Web site fresh and up-to-date.Content Is KingThe saying may be out of date, but the principle is definitely still accurate. People come to the Internet for information. Buyers need to be convinced in order to purchase. Search engines rank your site based primarily on the words on the pages. The whole virtual world revolves around content.Not to sound like a broken record, but if you aren't able to write compelling copy that persuades your visitors to take action, you would be better off waiting to launch your site. Just as with Web design, you have two choices. First, wait and save some money in order to pay a professional copywriter. Or take the time to learn to do it yourself properly.Never Use a Free HostFree Web hosting companies trade you space on their servers for pop-up ads on your site. In many cases, the host uses several pop-up ads. How annoyed do YOU get when you visit a site and seven or eight pop-up or pop-under windows launch? Then don't put your customers through that same aggravation.There are a multitude of hosts now that charge less than $10 per month.